MBSB has always believed in incorporating good corporate citizenship into its culture. Amidst the challenging economic landscape, helping the less fortunate and serving the communities we serve remains imperative and are key parts of our business.
MBSB has three diverse flagship programmes – in education, crime safety awareness and basic necessities for vulnerable communities. In addition to this, programmes encompassing environmental protection and helping the less fortunate were undertaken in 2016.
PINTAR SCHOOL PROGRAMME
Over the Top PINTAR School programme continued to be MBSB’s flagship CSR initiative since its inception in 2007. In 2016, we implemented several programmes at six of our adopted schools located in Sabah, Sarawak, Selangor, Perak, Johor and Pahang. We aim to instill and equip these young minds with necessary learning skills to ensure the quality of their development.
One of these programmes was the Fun and Smart Learning Phase 1 and 2 conducted in April and July respectively emphasised on interactive and learning approaches. Its module covers core academic subjects and activities that are enriching and can expand students’ capabilities. 1,013 students benefited from this programme.
Meanwhile, the GROW (Goal setting, Reality, Options/Obstacles, Will) Coaching in Enhancing Pedagogical Skills is a customised programme that supports the establishment of teacher’s coaching system and development of effective pedagogy skills of 25 teachers in total. The GROW training module designed to enhance participants’ knowledge, skills and competencies was delivered through a 18 hours face-to-face centralised training session and subsequently supported by 10 hours trainers’ visits to respective schools as well as scheduled online tutoring. Ultimately, the objective of this approach is to drive positive teacher change.
SAFETY AWARENESS CAMPAIGN
The Safety Awareness Campaign, another flagship programme under our CSR umbrella was launched last year with an aim to increase awareness on the importance of safety measures. In collaboration with Media Prima Radio Network (MPRN), Public Service Announcement’s (PSA) covering six (6) crimes namely social-media crime, stalker, child abduction, sex offender, snatch-theft, and house breaking were channeled through three (3) different radio stations, targeting three different market segments. On-ground activities within Klang Valley were also conducted, engaging further with local communities. Complementing the Safety Awareness Campaign were live radio interview sessions with honourable guests from relevant NGOs and authorities namely YBhg Tan Sri Lee Lam Thye representing Malaysia Crime Prevention Foundation (MCPF) and ACP Mohd Soaihami Rahim from Polis Diraja Malaysia (PDRM) where they shared their ongoing efforts in reducing crime rates in Malaysia.
PROGRAM SEJAHTERA MBSB
“Program Sejahtera MBSB”, also a flagship programme is grounded to ensure the Malaysian vulnerable communities’ living conditions meet the minimum standards of safety and comfort by providing them with livable homes through its home building and rehabilitation exercises. A joint collaboration with Islamic Relief Malaysia, 16 families in the states of Sabah, Sarawak, Negeri Sembilan, Perlis and Kedah have benefited from this programme for year 2016.
FOOD FOR HOMELESS PROJECT
We encourage our employees to contribute their time through voluntary programmes. The Food for Homeless Project in collaboration with an NGO – Food Aid Foundation has been actively participated by our employees since June 2015. MBSB had worked closely with Food Aid Foundation by offering monetary contribution and manpower support for their efforts in preparing meals for the homeless and distributing them. In 2016, 10 sessions comprised of 40 hours have been committed, supported by 116 volunteers.
The annual Blood Donation campaign is another continuous initiative to assist the National Blood Bank maintain positive balance of blood. 127 volunteers came to support the cause and successfully collected 88 bags of blood.
Shopping and Iftar with orphans during the holy month of Ramadhan is also an annual CSR initiative by MBSB. 104 children from Rumah Siraman Kasih and Pertubuhan Kebajikan Anak yatim Darul Ehsan were assisted by our employees with their shopping in preparation of Aidilfitri, while 100 children from Rumah Jalinan Kasih and Pusat Jagaan Cahaya Bistari were treated with Iftar and “Duit Raya” contribution in the hope that it will lift their Hari Raya spirit.
TREE PLANTING PROGRAMME
The Tree Planting programme, a collaboration with Forest Research Institute of Malaysia (FRIM) was launched in November 2016 where our employees successfully planted 60 trees within the vicinity of FRIM. This is an initiative to help preserve the environment at the same time inculcate the importance of sustainable development amongst our employees as part of our responsibility in fulfilling our environmental responsibilities.
BUMIPUTERA BUSINESS DEVELOPMENT PROGRAMME
MBSB had also conducted a Bumiputera Business Development programme for selected small medium enterprise vendors and corporate customers with the objectives to create competitive players in the market and encourage their involvement in large corporate business opportunities. Participants were provided with funding, coaching, business opportunities and other stated needs within the purview of MBSB. This counts as MBSB’s Bumiputera agenda.
SKIM LATIHAN 1MALAYSIA (SL1M)
Last year, we had increased the intake of unemployed graduates under the Skim Latihan 1 Malaysia (SL1M) to 70 graduates from 50 graduates in year 2015. This is an initiative by the Economic Planning Unit (EPU) whereby Government-Linked Companies (GLCs) and private sectors which implement SL1M as part of their Corporate Social Responsibility (CSR) share a common objective of enhancing the level of employability for graduates.
The MBSB High Achievement Award and MBSB Education Excellence Award continue acknowledging employees who have successfully moved forward in their tertiary education and employees’ children who exceled in the national examinations by rewarding them with cash incentives.
Other programmes for employees’ children in 2016 include field trips to Kidzania and Enerz Extreme Park, providing them with opportunities to expand their horizons through real-life professional role plays and extreme sport activities respectively. For Muslim children, a “Kem Solat” was also conducted as part of their school holiday’s programme, embedding the importance of Solat in their daily routine.